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商品編號： 9-687-046 出版日期： 1986/12/08 作者姓名： Hart, Christopher W.L.;Arczynski, Dan;Maher, Dan 商品類別： Service management 商品規格： 21p 再版日期： 1990/11/15 地域： 產業： Arts, entertainment & sports;Hotels;Tourism services 個案年度： 1986 - 1986
商品敘述：
The rapidly growing American subsidiary of an international resort company seeks to identify the factors underlying its success. The case describes the forces that shape the industry''s structure, raising the issue of where it is possible for Club Med to establish a sustainable competitive advantage. Classic sources of competitive advantage are dealt with, leading to the role of corporate culture in creating a sustainable competitive advantage. The case also focuses on service quality from the standpoint of customer dissatisfaction and its associated costs.
涵蓋領域：
Competition;Competitive advantage;Industry analysis;International business;Market planning strategy;Operations research;Organizational culture;Quality control
相關資料：
Case Teaching Note, (5-688-047), 47p, by Christopher W.L. Hart, Katherine Glover;Video Supplement, (9-888-520), 0p, by Christopher W.L. Hart, Dan Maher
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